Artists and Musicians Team to Draw Attention to 4/20's Spiritual Side

With the legalization of marijuana in Washington and Colorado and Easter Sunday falling on April 20 this year's 4/20 is a landmark date.

Los Angeles, CA -- (SBWIRE) -- 04/16/2014 -- Former Disney animator Neal Warner and the musical director of the John Lennon themed show "Just Imagine" Greg Piper have released a special music video to celebrate next Sunday's "high holiday". "I'm High" by their band The Tooners has been released as a single to radio and its psychedelic animated lyrics video is going viral on the Internet.

"We're not trying to glorify drug use," said animator and songwriter Neal Warner, "we're interested in drawing attention to another aspect of cannabis besides the medical, financial and personal liberties aspect. To us Baby Boomers, the legalization of marijuana represents an acknowledgment of the ideals of the Counterculture of the Sixties which included the Environmental Movement and the New Age Movement. Marijuana is actually classified by the government as a psychedelic and despite their bad rap in this country, psychedelics are used in many other parts of the world in legitimate religious ceremonies. There is a heavy spiritual quality to natural psychedelics and cannabis is a part of that."

"Having said that," added Piper, "our single, "I'm High" is a humorous song taken from our live stage show, Rock & Roll Rehab which was performed at the historic Hayworth Theater on Wilshire Boulevard in L.A. That show was divided into three parts; Sex, Drugs and Rock & Roll with "I'm High" written for the "Drugs" section. Although its taken out of context it is still a fun but exaggerated description of what a psychedelic experience is like."

April 20 or 4/20 became the unofficial day of Cannabis when a group of high school students in San Raphael, Ca, in the 1990s decided to meet after class at 4:20 to smoke marijuana and the term 420 became a codeword among the students for smoking pot. It has since spread internationally and April 20 has become the International Smoke Out Day recognized by the estimated 250,000,000 members of the cannabis culture worldwide.

The Tooners' "I'm High" single is available on iTunes, Amazon and other online music services and the video can be viewed on Youtube or the Rock & Roll Rehab website: http://www.rocknrollrehab.com

Youtube Video: http://youtu.be/bcIC52qKYS4

 

The Tooners' "I'm High" The Official Song OF 4/20

We all love music and we use particular songs as part of our holiday celebrations. Christmas Carols at Christmas, John Phillip Sousa marches on the Forth of July, Alice Cooper tunes on Halloween, well, you get the idea.

Los Angeles rock band, The Tooners, performed a live multimedia stage show held at the Hayworth Theater on Wilshire Blvd. called Rock & Roll Rehab. It was about sex, drugs and rock and roll. One song written for the “drugs” part of the show was a catchy little number titled “I’m High”.  Now it just so happens that this year, 2014, Easter Sunday falls on April 20^th. April 20^th or 4/20 has for the last few years been declared the (unofficial) Official Holiday of the Cannabis Culture. In other words, it’s a day to celebrate the wonderful world of marijuana. If you haven’t heard of that before check out the Wikipedia entry: http://en.wikipedia.org/wiki/420_%28cannabis_culture%29.

We at Unsigned Records Multimedia (the producers of the Rock & Roll Rehab Show) are going to introduce the song, “I’m High”, this Easter Sunday, the 20^th of April as the Official Song of Four Twenty. Not only is this year unique in that April 20^th is also Easter Sunday but 2014 is also the first year in history that marijuana is legal in the United States, in at least two of them (you know who you are).

We will be promoting the single, “I’m High” to AAA (Adult Album Alternative), College, Rock and Alternative radio stations in the U.S. and Canada British Columbia (Vancouver is referred to as “Amsterdam West”). 

For those who believe in helping to make April 20^th into an actual holiday (like Saint Patrick’s Day or Cinco De Mayo at least), we are offering an “I’m High On Four Twenty” custom T-shirt  available for sale online:http://thetooners-rocknrollrehab.blogspot.com/2012/03/rock-and-roll-rehab-merchandise.html.

Please call your local rock and roll radio station on Easter Sunday, April 20^th, request “I’m High” by The Tooners and let them know the MP3 or WAV file is available for download at http://www.unsigned-records.com/imhigh.html.