We all love music and we use particular songs as part of our holiday celebrations. Christmas Carols at Christmas, John Phillip Sousa marches on the Forth of July, Alice Cooper tunes on Halloween, well, you get the idea.
Los
Angeles rock band, The Tooners, performed a live
multimedia stage show held at the Hayworth Theater on Wilshire Blvd. called Rock & Roll
Rehab. It was about sex, drugs and rock and roll. One song written for the
“drugs” part of the show was a catchy little number titled “I’m High”.
Now it just so happens that this year, 2014, Easter Sunday falls on April 20th.
April 20th or 4/20 has for the last few years been declared the
(unofficial) Official Holiday of the Cannabis Culture. In other words,
it’s a day to celebrate the wonderful world of marijuana. If you haven’t heard
of that before check out the Wikipedia entry: http://en.wikipedia.org/wiki/420_%28cannabis_culture%29.
We at Unsigned Records Multimedia (the producers
of the Rock & Roll Rehab Show) are going to introduce the song, “I’m
High”, this Easter Sunday, the 20th of April as the Official
Song of Four Twenty. Not only is this year unique in that April 20th
is also Easter Sunday but 2014 is also the first year in history that marijuana
is legal in the United
States, in at least two of them (you know
who you are).
We will be promoting the single, “I’m High”
to AAA (Adult Album Alternative), College, Rock and Alternative radio stations
in the U.S. and Canada British Columbia (Vancouver is referred to as “Amsterdam
West”).
For those who believe in helping to make April 20th
into an actual holiday (like Saint Patrick’s Day or Cinco De Mayo at least), we
are offering an “I’m High On Four Twenty” custom T-shirt
available for sale online:http://thetooners-rocknrollrehab.blogspot.com/2012/03/rock-and-roll-rehab-merchandise.html.
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